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Latinos Clean House in Household Products Aisle

Spending grew nearly three times faster, says Packaged Facts.

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By: TOM BRANNA

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At 51 million strong and with households that spend more than any other population segment on laundry and household cleaning supplies, Latinos have an especially significant impact on the market for household products, according to The Latino Household Products Shopper by market research publisher Packaged Facts. “Latinos, as part of the big spender segment in grocery stores, represent prime targets for marketers of household products, both in the store and before the store,” no...

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